KINDS
OF PLANNING
Organizational level Focus Time
period
Corporate
Strategic
Long range
Divisional
Operational
Medium range
Functional
Tactic
Short range
ORGANIZATIONAL PLANNING
—Corporate
planning or top level planning: It lays down the objectives, policies and
strategies of an organization. Usually made for a longer time period.
—Divisional
planning or middle level planning: It is related to a particular department or
division. It lays down the objectives, policies and strategies of a department.
—Sectional
planning or lower level planning: focused on laying down detail plans for
the day to day guidance.
FOCUSED
PLANNING
1.Strategic
planning: deciding the objectives and to decide the resource marshalling in
order to realize the objectives. Done by the top management.
2.Operational
planning: ensuring efficient use of resources and to develop a control
mechanism so as maximum efficiency is ensured.
3.Tactical
planning: made for short term moves. Required to meet the sudden changes in the
environment forces.
TIME
PERIOD PLANNING
1.Long
range planning: for a period of five years at least. Involves capital
budgeting, product planning, project planning etc. deals with a great
uncertainty.
2.Medium
range: for one to five years. Relate to development of new products and
markets, product publicity etc. supportive to long range plans.
3.Short range: upto one year.
Made to achieve short term goals. Focused on the internal environment of the
business.
